Blogs, social pages, websites all have one purpose to draw audience. A well designed one is going to bring it so to speak. There are a lot of ways to get audience to your site. Ads, social posts and of course word of mouth. Another is to use a variety of tools in your content to get attention like audio and video. There are other ways that you can get people to take a peek at your content.
One of these is infographics. An infographic is a visual display of data. It can be a chart a diagram, or take other forms but the goal is to display data in simple to understand forms. The infographic really helps breakdown big data so that the person seeing it gets a good idea of what the data is supposed to represent and what the creator of the data is trying to express. The other use for infographics is to express a viewpoint on a topic. These might be in the form of a comic or a clip art photo but the goal is straight forward draw people to the data or content via use of simple images and charts.
To give you an example I might want to show how well this blog has done in the past couple of years so I would create a report then I would export that report into an infographic. Just for the heck of it lets do that so you can see what this looks like.
This is a chart I just created for the past 4 years. As you can see it shows exactly what has been happening in simple form for the past 4 years on Mixed nuts. Now here is the data in an .XL form.
See the difference. One is very busy the other simple to understand, though you have to admit the Excel form is more detailed. But, for people wanting a glance the chart is the better bet.
Infographics really add life to the content and when used well will get people interested in the content, I got yours right LOL.
Here are some resources to guide you with respect to infographics and they're usage.
PC Social: 21 Reasons For Using Infographics
Wired: You Suck At Infographics
And if you want to use infographics or other tools to help you shine a light on your content why not look at using https://www.picmonkey.com to help you do it.