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Take a copywriter's job, for example. The job requires writing a script that will capture the attention of the audience get them interested in the service or product and then call them to action, in some cases in as little as 15 seconds. For a minute you have some room but, it's still a challenge none the less.
This is an interesting site. It provides a challenge to the reader, read the topic and write a prose on that topic, in the case of a keyword which the site also features, use it in context in a short paragraph that can be read in 60 seconds. For this article I am sure I surpass that 60 seconds. So I'll close with a suggestion to drop by read the blog and try your hand at writing in 1 minute.
Cliff T.